Jul 23
7
Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data
See the article here:
Elevate B2B Marketing News Weekly Roundup: AI’s Rising Use In B2B & Meta’s Swift Threads Launch